Home / Archives / Vol. 1 No. 3 (2026): September 2026 Issue Vol. 1 No. 3 (2026): September 2026 Issue Published: 30-09-2026 Full Issue PDF Articles Social Media Influence on Generation Z’s Buying Behaviour: The Role of Trends, Peer Influence, and Digital Trust in Ahmedabad and Gandhinagar City 11 Shivani Shah, Muskan Chaurasiya (Author) PDF DOI: https://doi.org/10.5281/zenodo.23244653 FINANCIAL LITERACY AND INVESTMENT BEHAVIOUR AMONG COMMERCE STUDENTS 13 Dhaval Nakum, Komal Raval (Author) PDF DOI: https://doi.org/10.5281/zenodo.23244663 INDIA'S DIGITAL RUPEE (e₹): ARCHITECTURE, ADOPTION, ECONOMIC IMPLICATIONS, POLICY CHALLENGES AND FUTURE PROSPECTS 13 Dr. Pragnesh B. Dalwadi, Bhavesh A. Prabhakar (Author) PDF DOI: https://doi.org/10.5281/zenodo.23244669 DETERMINANTS AND CHALLENGES OF CLOUD ACCOUNTING ADOPTION AMONG MSMES 13 Mansukh Rathod (Author) PDF DOI: https://doi.org/10.5281/zenodo.23244645 AN ANALYTICAL STUDY OF DONOR AWARENESS, PREFERENCES AND PERCEPTIONS TOWARDS ONLINE CROWDFUNDING PLATFORMS 12 Ankit Kumar Joshi (Author) PDF DOI: https://doi.org/10.5281/zenodo.23244649